Thor Matthiasson
The AI strategist who builds.
Most consultants hand you a deck. I hand you a working system.
1PwC 2024 · 2BCG 2024 · 3Gartner 2024
The AI value gap
Source: McKinsey Global Survey on AI, 2024
How we work together
Discovery
We scope the problem. 90-minute session to understand what you're actually trying to solve, what's been tried, and what success looks like. Then I recommend a path forward.
Then, depending on what you need:
Advisory
Ongoing strategic guidance. Board prep, vendor diligence, roadmap reviews. I stay in the room as your AI advisor.
Advisory + Build
Strategy plus implementation. I advise on the what and why—then build the system that actually ships to production.
When it makes sense to talk
You have a plan but nothing's shipping
Strategy exists. Budget's approved. But it's stuck in slides or stalled after the pilot.
You're evaluating vendors and want a second opinion
Demos look good. Claims sound right. You want someone technical and vendor-neutral in the room.
The board is asking questions you can't answer yet
AI is on the agenda. You need to show up with a position you can defend.
Thor Matthiasson
25 years across international business, performance marketing, and AI implementation. I've built agencies, advised F500s, and shipped production systems. European Search Awards winner. NATO forum speaker.
LinkedIn →Current thinking
From AI Without the Hype
Let's talk
Share context and I'll reply within one business day with a tailored agenda.